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Private North American Sports ConsultingLimited AccessNBA · NHL · NFL · MLBVerified Track Record · 2026 YTDBy Application OnlySports betting carries real risk · Past results don’t guarantee future ones18+ only · Bet responsibly · BeGambleAware.orgPrivate North American Sports ConsultingLimited AccessNBA · NHL · NFL · MLBVerified Track Record · 2026 YTDBy Application OnlySports betting carries real risk · Past results don’t guarantee future ones18+ only · Bet responsibly · BeGambleAware.org
Glossary

What is Expected Value?

Expected value (EV) is the average profit or loss a bet pays per dollar staked if you repeated it under the same odds and probability forever.

Also known as: EV, +EV, -EV

Every bet has a true win probability and a price (odds). Expected value compares the two: if your win probability is higher than the implied probability of the odds, the bet is +EV and pays you over the long run; if lower, it is −EV and the book is paying itself. EV is the single most important number a serious bettor tracks, because it cuts through the noise of any single result.

Formula
EV = p × (odds − 1) − (1 − p), where p is your win probability and odds is the decimal price.

Example

You give the Lakers a 55% chance to cover. The book is offering +110 (decimal 2.10), which implies 47.6%. EV per $1 = 0.55 × 1.10 − 0.45 = +0.155. A 15.5% edge.

See expected value applied to a real slate

NotaSportsGuru runs the math behind every published leg. Parlay of the Day, player props, match lines. With the model’s expected value and edge on every line.

See the parlay archive →